Business Analyst

As a Business Analyst in Sales Cloud, the work centres on acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes. It would suit someone who can bring careful technical judgement and practical problem-solving to the role.

Where the work sits

Configure and optimize Salesforce Marketing Cloud and Sales Cloud for lead capture, scoring, nurturing, and routing. Build insightful dashboards to track marketing campaign ROI, lead conversion rates, sales pipeline health, and QTC efficiency.

How the role works day to day

Collaborate with Marketing Ops, Sales Ops, and IT teams to gather and document business requirements. Acts as primary resource for tools within the GTM tech stack, working collaboratively across multiple functional areas from conception to implementation of business system changes. Lead management processes, including lead scoring, and routing, within all associated GTM stack tools.

What needs to be in place

• Previous experience on the Salesforce platform.
• Minimum + years of experience in Sales Cloud, Marketing Cloud, or Marketing Automation tools.
• Deep knowledge and experience in implementing Marketing Processes, Sales Processes, and Pipeline management such as Campaign Management.