Customer Data and Insights Manager

Customer Data and Insights Manager Job Introduction Customer Data and Insights ManagerPermanent 39 hours - Monday to FridayOffice based in Lytham St Annes, Lancashire*Salary: Up to £45, per annum (depending on experience) plus bonus and benefits. Were excited to be recruiting for a Customer Data & Insights Manager to join our Beaverbrooks Digital and Brand Experience team. This would be a fantastic opportunity for someone with experience in a data management/data analytics role. The Customer Data & Insights Manager will play a critical role in ensuring the business maintains a high-quality, secure, and unified customer data ecosystem. This role bridges data management and insights, combining technical understanding with strategic thinking to support the business with delivering personalised, impactful customer experiences. *While we offer flexible home working, regular in-office time is expected to support collaboration. Details can be discussed during the interview.Main ResponsibilitiesOversee and optimise the flow of customer data between various key systems and channelsEnsure a robust, efficient and seamless method of customer data collection across all channelsOptimise data health/integrity through consistent, best-practice approaches to data cleansingConduct in-depth analysis to identify trends and insights which can inform CRM activityUpon request, produce ad-hoc reports for the CRM and wider Marketing teams to enable targeting and decision-makingDevelop strategies for segmentation to enable a personalised approach to marketing activityDevelop a suite of reports and/or dashboards to keep stakeholders informed of customer KPIs around acquisition, retention and customer behaviourWork with the Tech team and developers to optimise the integration of customer data from multiple sourcesAbout Beaverbrooks Established in , we have 80 locations across the UK. This includes 57 Beaverbrooks stores & 23 dedicated brand boutiques, including TAG Heuer, OMEGA, Breitling & Tudor. We also have 3 Loupe boutiques, with Rolex showrooms. Were a family business. And you can tell that when you get here. It feels like family. From the very smallest details to the big important things. Our core purpose is to enrich lives. We aim to make a positive difference to the world we live in. This includes our colleagues, customers, suppliers & the wider community. As a company were true to our word. When we say were going to do something, we go all out to do it. And every individual is truly valued. The awards weve been given as an employer speak volumes about what its like to work here, some of which are: Retail's No 1 Best Company to Work For - Best Companies Accredited as an Outstanding Company to Work For - Best Companies 'Employer of the Year - The UK Jewellery Awards Amazing benefits for amazing people They say you get out what you put in. And, at Beaverbrooks, our people put in so much. In return, just some of the benefits we offer include: 33 days holidays (inc bank hols, pro rata)BUPA Private healthcareContributory Pension & Life AssuranceOutstanding colleague discounts, which extend to your family & friendsWellbeing schemeEmployee & family support & counselling in partnership with the Retail TrustA variety of different schemes to help you support charities close to your heartOffice profit share bonusThe Ideal CandidateESSENTIAL SKILLSAbility to demonstrate the values and behaviours of the Beaverbrooks Way - The Beaverbrooks WayExperience in a data management/data analytics role Knowledge of retail-focussed CRM & CDP systems Strong understanding of data integration methodologies Hands-on experience with analytics and BI platforms knowledge of SQL and the ability to query customer databases Proven ability to influence others around data health, quality and best-practices Impeccably high attention-to-detail and accuracy Understanding of CRM segmentation and modelling strategies Excellent communication and presentation skills Strong understanding of data legislation and privacy regulations (GDPR etc.) DESIRABLE SKILLS Experience working in a multi-channel retail environment Knowledge of Bloomreach CDP Awareness of how AI-driven tech is being used to enhance data cleansing and modelling Experience with AB testing strategies in a CRM capacity Familiarity with eCommerce platforms (e.g. CommerceTools)Beaverbrooks - the hallmark of amazing people Ref: INDOFF Beaverbrooks