Digital Marketing Lead – Hertfordshire

Do you instinctively look for smarter, faster ways to deliver digital marketing using automation, data and emerging technology?

We have been retained by an established and highly successful agency based in Royston that’s looking for a Digital Marketing Lead to shape and drive its digital marketing function.

This is a brilliant opportunity for someone who enjoys both strategy and delivery. You’ll take ownership of the digital roadmap, introduce new ideas and technologies and help the agency push its digital capability to the next level. If you're an AI native with

Working closely with senior leadership, you’ll guide digital direction across campaigns, platforms and performance activity while supporting a talented team delivering work across multiple digital channels.

If you’re someone who enjoys experimenting with new tools, improving processes and building high-performing digital marketing activity, this role offers the chance to have real influence in a business that’s keen to innovate.

Key Responsibilities - Digital Marketing Lead - Agency

• Own and develop the agency’s digital marketing strategy
• Lead and coordinate digital campaigns across PPC, SEO, paid social and content channels
• Manage and optimise website performance including development and ongoing improvements
• Monitor campaign performance and continuously refine activity to maximise ROI
• Implement clear reporting and analytics frameworks to track marketing effectiveness
• Translate performance data into actionable insights and strategic recommendations
• Work closely with senior stakeholders to align digital marketing with wider commercial goals
• Introduce new digital tools, platforms and technologies that improve marketing capability
• Explore and implement AI-driven approaches to enhance marketing performance and efficiency
• Ensure campaigns and digital projects are delivered on time and within budget

Your Background - Digital Marketing Lead - Agency

• Strong experience leading digital marketing activity across multiple channels
• Hands-on knowledge of paid media, SEO, web performance and campaign optimisation
• Experience using analytics platforms such as GA4 and other reporting tools
• Experience managing websites - WordPress would be great
• Commercially minded with strong analytical and problem-solving skills