Director of Marketing and Development

Charity People is delighted to be partnering with the inspiring team at MedicAlert who are searching for a passionate, mission-driven Director of Marketing and Development.

This is a pivotal leadership role responsible for accelerating membership growth, elevating brand visibility, and building a sustainable future through the development of high performing fundraising and partnership programmes.

MedicAlert is the UK’s first and only charity provider of medical IDs. Placing their members at the heart of everything they do, the organisation’s work is underpinned by their belief that everyone deserves to feel safe and secure, regardless of their medical circumstances.

2024 marked the 60th anniversary of The MedicAlert Foundation. Over six decades, MedicAlert has been a trusted provider of emergency identification for individuals with medical conditions and allergies.

MedicAlert’s purpose is simple yet powerful:

To ensure that everyone with a medical condition or allergy can live a safer, more independent life – with emergency responders able to access their critical medical details instantly.

Director of Marketing and Development

The Role

This newly shaped leadership position brings together all marketing, brand, fundraising, and partnership activity across MedicAlert. As a key member of the Leadership Team you will set a bold strategic direction while staying close enough to the work to support and empower a lean, high performing team.

Your leadership will drive new member acquisition, strengthen lifelong engagement across the MedicAlert community, grow diversified income streams, and elevate the organisation’s voice across the health, charity, and emergency response sectors. Ultimately, you’ll bring cohesion, ambition, and momentum to the functions you lead, helping secure a strong and sustainable future for this much loved, lifesaving charity.

Key Responsibilities include:

Partnerships & Fundraising

Marketing Strategy & Delivery

Strategic Leadership

Culture & Ways of Working

About You

This role is ideal for an inspiring, strategic, and values driven leader who thrives on impact. You will bring expertise across marketing, brand, income generation, and partnerships – and the ability to unify these disciplines into one powerful engine for growth.

You will be passionate about MedicAlert’s lifesaving mission and motivated by the opportunity to make a profound difference to people’s lives.

You will excel at both strategy and delivery, able to think big while rolling up your sleeves when needed. You’ll build strong, trusted relationships internally and externally, and create a positive, collaborative, high performing culture.