Education Sales Manager
Bedford, Bedfordshire, UK
Salary: £35,000 - £40,000 + performance-related commission/bonus
Reporting to: Managing Director
Full time / Permanent
The Role
The Sales Manager will be responsible for driving new business growth while nurturing and expanding existing client relationships. This is a hands-on, consultative sales role, ideal for someone who enjoys building long-term partnerships rather than transactional selling.
You will play a key role in shaping our sales strategy, developing pipelines across education and public-sector markets, and representing us to senior stakeholders including colleges, universities, employers, local authorities, and government-funded bodies.
Key Responsibilities
Develop and deliver a sales strategy aligned to our growth objectives
Identify, pursue, and secure new business opportunities across education, training, and public-sector markets
Build and manage a strong pipeline of leads, partnerships, and contracts
Lead sales conversations with senior decision-makers (e.g. Heads of Department, Directors, Procurement leads)
Manage and grow existing client relationships to maximise retention and repeat business
Support bids, tenders, and funding-related opportunities where required
Accurately forecast sales activity and performance using CRM systems
Collaborate closely with delivery, curriculum, and leadership teams to ensure proposals are viable and high quality
Represent us at events, meetings, and networking opportunities Person Specification
Essential
Proven experience in B2B sales, business development, or sales management
Experience selling services or solutions (rather than purely product-based sales)
Strong track record of building relationships and closing deals
Excellent communication and negotiation skills
Comfortable working autonomously in a growing organisation
Strong organisational skills and pipeline management capability Desirable
Experience within education, training, EdTech, apprenticeships, or professional learning
Knowledge of public-sector or government-funded contracts
Experience working with CRM systems (e.g. HubSpot, Salesforce, Keap)
Background in construction, the built environment, or STEM-related sectors
Experience contributing to bids or tender processes What We Offer
Opportunity to play a key role in a growing, mission-led organisation
High level of autonomy and influence over sales strategy
Competitive salary with performance-related commission/bonus
Flexible working arrangements
Opportunity to work at the intersection of education, technology, and industry
Potential for progression as the organisation grows We are dedicated to safeguarding and promoting the welfare of children and expect all staff to share this commitment. You will have a safeguarding responsibility if appointed.
The successful candidate will be subject to enhanced clearance through the Disclosure and Barring Service and employment will be subject to references.
This post is not exempt from the Rehabilitation of Offenders Act 1974.
