Head of Consumer Marketing

The Head of Consumer Marketing position centres on leading the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision. It would suit someone who can bring ownership, clear communication, and practical organisation to the role.

Where the work sits

Knowledge of consumer durables or the cleaning industry (Desirable). Extensive background in consumer marketing, brand strategy, large-scale media planning, and agency management.

How the role works day to day

Leading the Retail Marketing team to deliver best-in-class multi-channel activities that support the Kärcher UK Retail business vision. Develop and translate long-term brand and category strategies (1, 3, and 5-year plans) into actionable marketing objectives across the consumer journey. Own key external relationships, specifically leading the media agency and overseeing PR, social, and influencer briefings.

Practical details

• Manage the total annual marketing budget, ensuring all spend is tracked, resourced efficiently, and aligned with annual planning processes.
• Discretionary Bonus Scheme.
• 25 days annual holiday + bank holidays (increases with service).
• Simplyhealth Cash Plan (including retail discount scheme).

Requirements mentioned

• Driving licence

Job details

• Benefits mentioned: Pension, Holiday allowance, Bonus, Staff discount