Head of Digital Marketing

Head of Digital Marketing focuses on plan and optimise campaigns, search activity, content, or channel performance according to the role focus.

What the role involves

• Plan and optimise campaigns, search activity, content, or channel performance according to the role focus.
• Use reporting, audience insight, and performance data to guide improvements.

Skills and requirements

• Experience with relevant digital marketing channels, campaign reporting, or content performance is useful.

Confirmed role details

• Full Time, Permanent ( hours per week).
• Broadwick Spaces is the division responsible for the ownership, management and operation of a growing portfolio of hybrid venues designed for both cultural and commercial use.
• Broadwick Services is a diverse collective of businesses, each comprising specialist teams that excel in their respective fields.
• Define the overall CRM and audience development strategy, ensuring it supports revenue growth, client retention and repeat bookings across B2B and B2C audiences.

Candidate fit

• commercial awareness, analytical judgement, clear reporting, and confidence turning insight into action

Additional role context

• Lead paid digital media strategy and execution across paid search, paid social and programmatic for both B2B and B2C funnels.
• Set performance benchmarks, track cost per qualified lead and cost per acquisition across all venues and services.
• Maintain always-on lead capture infrastructure to ensure a consistent flow of qualified leads to the Sales team.