Head of PR & Events

Head of PR & Events focuses on sets the creative direction for events that support asos’ brand and cultural positioning, including internal moments and experiences.

What the role involves

• Sets the creative direction for events that support ASOS’ brand and cultural positioning, including internal moments and experiences.
• Deliver against clear PR and engagement objectives.
• Works closely with Brand to ensure earned thinking is considered early and baked into campaigns.

Skills and requirements

• Requires close collaboration with Brand, Product, People Experience and other cross functional partners to ensure consumer PR activity is joined‑up and aligned to broader plans.
• Significant experience leading consumer and fashion PR.
• Experience shaping or leading events or experiential moments that support brand storytelling.
• Strong editorial instincts and a clear creative point of view.

Confirmed role details

• Leads the Consumer PR team with a collaborative, inclusive approach that encourages confidence and clear ownership.
• Sets clear direction and standards so creative work is focused, well‑judged and aligned to agreed priorities.
• That’s why our approach to working together includes spending at least 3 days a week in the office.
• 25 days paid annual leave + an extra celebration day for a special moment.