International Digital & Consumer Lead

This International Digital & Consumer Lead role is focused on one direct report: Consumer lead. It would suit someone who can bring careful technical judgement and practical problem-solving to the role.

Where ownership sits

They will be responsible for developing the consumer digital ecosystem and CRM strategy supporting our B2B2C initiatives. Advise on budget allocation based on proven media channels and leverage proven best practices from established markets, including engaging and aligning with the IALT Leadership tea.

Marketing work involved

One direct report: Consumer lead. Leading the design and execution of our consumer strategy across AA International. Drive capabilities to enhance digital customer engagement, enhance our brand and portfolio visibility and our Partner of Choice strategy.

Marketing skills and experience

• Support the elevation of AA as a partner of choice for customers working closely with International Brands leads, Customer Experience team, Comms team, Area leads and countries.
• Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
• Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.