Lifecycle Marketing Manager

This Lifecycle Marketing Manager opportunity is built around we capture customers at critical decision-making points in their PV journey to drive long-term behavioral change, ultimately driving acquisition and retention outcomes. It would suit someone who can bring careful technical judgement and practical problem-solving to the role.

Role overview

The Prime Video International (PVI) Marketing Team is responsible for driving customer growth and engagement, through a broad combination of marketing channels across marketplaces. We work to create a programmatic approach to lifecycle use cases following a test-and-scale mental model via product automation.

Main responsibilities

We capture customers at critical decision-making points in their PV journey to drive long-term behavioral change, ultimately driving acquisition and retention outcomes. Own critical customer cohorts within our lifecycle framework. Analysing customer behavior across O&O channels for owned lifecycle cohorts.

Requirements

• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience using Microsoft Excel to manipulate.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.

Job details

• Additional detail: Flexible working options may be available.