Loyalty & CRM Director

Loyalty & CRM Director focuses on lead the strategy and roadmap for the redtab loyalty programme, positioning it as a core driver of engagement, retention, and eu ecommerce growth.

What the role involves

• Lead the strategy and roadmap for the RedTab loyalty programme, positioning it as a core driver of engagement, retention, and EU ecommerce growth.
• Evolve RedTab beyond transactional rewards to deliver differentiated, brand-led experiences.
• Driving member acquisition, engagement, and repeat spend through clear value propositions.
• Own the end-to-end CRM and lifecycle strategy across owned channels (email, app, SMS, push).
• Leading segmentation, personalisation, and channel strategy.
• Ensure CRM and RedTab integration across channels.

Skills and requirements

• Deep experience in CRM, loyalty, or customer strategy within large, complex retail or consumer organisations.
• Demonstrated leadership experience, with a track record of influencing senior stakeholders and driving cross-functional alignment across international teams.
• Experience leading and developing teams, building capability and setting direction across CRM and loyalty functions.

Confirmed role details

• This is a hybrid position based at our London, Great Marlborough Street office.
• The expected starting salary range for this role is £81,500 - £108,700 per year.
• The amount an employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and our needs.
• Salary ranges may vary by location and currency.

Additional role context

• Design lifecycle frameworks driving acquisition, conversion, retention, and reactivation.
• Proven track record of defining and scaling loyalty programmes across multiple markets, delivering measurable commercial impact.
• Strong understanding of customer data, segmentation, and CRM/marketing technology ecosystems.

Known job details

• Pay: £81,500 - £108,700 per year