We’re looking for a commercially minded Marketing Analyst to join our Customer Insight team. Working in a multi brand EMEA department, you’ll engage with advanced customer databases that uniquely links online and offline behaviour, enabling true end‑to‑end customer journey understanding and more effective communication planning.
By translating complex data into clear, actionable insight, you’ll support marketing strategy, financial planning, and customer experience improvement across the business—playing a key role in how we understand and engage our customers in a fast‑changing digital landscape.
Key Responsibilities
As part of the Customer Insight team, you will:
Develop a deep understanding of all customer data touchpoints and identify opportunities across a changing digital landscape
Attend regular cross‑functional meetings to understand evolving business requirements and translate these into data and insight needs
Manage and maintain the customer database, ensuring it remains lean, accurate, and maximised for business use
Analyse customer behaviours, trends, and buying patterns through both regular reporting and complex ad hoc projects
Build, maintain, and develop reporting dashboards and visualisations in Power BI
Deliver business and customer reporting to support marketing, commercial, and strategic decision‑making
Produce targeted selections aligned to strategic objectives and financial planning, ensuring relevance and efficiency across all channels
Be an instrumental part of the weekly planning cycle, supporting campaign planning, testing, and optimisation
Design and support robust testing plans to drive continuous improvement
Have a passion for consumer behaviour and customer insight research
Manage customer feedback from multiple sources—including review sites, customer services, satisfaction metrics, and NPS—ensuring insight is timely, meaningful, and fully utilised What We’re Looking For
You’ll be analytical, organised, and confident handling complex data while communicating insight clearly to non‑technical stakeholders. You’ll ideally bring:
Experience using customer marketing databases and analysis tools such as Alteryx, Power BI, Alterian, FastStats, Tableau Salesforce, or similar (full training will be provided where required)
Advanced MS Excel skills
Strong attention to detail with a “completer‑finisher” mindset
Experience translating business requirements into data and reporting solutions
The ability to prioritise, meet deadlines, and deliver high‑quality outputs consistently Beneficial experience includes:
Multi-channel marketing
Lead generation
Consumer research
Digital data analysis
Experience working with CDPs Why Join Us
You’ll join a collaborative, insight-driven team where data sits at the heart of decision‑making. This role offers the opportunity to:
Work with a rich and sophisticated customer data environment
Influence commercial strategy and customer experience through meaningful insight
Develop your technical and analytical skillset with training on new platforms and tools
Gain exposure across marketing, digital, and the wider business
Be part of a forward‑thinking organisation that values curiosity, accuracy, and impact If you’re passionate about understanding customers, managing complex data, and turning insight into action, we’d love to hear from you.
We understand there’s no one size fits all approach. We’re proud to offer an inclusive workplace where every colleague feels valued, supported, and empowered to be their true self. If you require any reasonable adjustments throughout the recruitment process, please let us know and we’ll be happy to accommodate.
Everyone who applies will receive a response.
