Marketing Executive

Marketing Executive focuses on support our patient community. managing content planning and publishing across platforms including facebook, instagram, x, linkedin and tiktok.

What the role involves

• Support our patient community. Managing content planning and publishing across platforms including Facebook, Instagram, X, LinkedIn and TikTok.
• Developing and implementing targeted social media strategies to engage, educate.
• Planning, designing and executing segmented email campaigns tailored to patient needs. Delivering personalised, compliant messaging with a focus on engagement and performance.
• Producing clear, compelling written content suitable for both patient and healthcare professional audiences.
• Optimising website copy, including blog articles, landing pages and digital resources, applying SEO best practices and brand tone of voice.
• Providing logistical and marketing support in the planning and execution of trade shows, conferences, and exhibitions.

Skills and requirements

• Degree in Marketing, Communications, or a related field would be preferred.
• Proven experience (2+ years) in a marketing role.
• Strong understanding of marketing principles, brand management, and marketing communications.
• Excellent written and verbal communication skills.

Confirmed role details

• For over 35 years, millions of patients have trusted Optical Express with their eye care.
• We are focused on delivering exceptional patient care, outstanding clinical outcomes and continued investment in our people and technology.
• Drive growth for Optical Express.

Candidate fit

• commercial awareness, analytical judgement, clear reporting, and confidence turning insight into action