Marketing Executive

Howden Group Holdings Gloucester, England Posted This week

Permanent
Hybrid

Job description

Who are we?

Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

This role sits within Howden’s Consumer & Local Commercial (C&LC) insurance division: the part of the business focused on finding the right insurance solutions for individual clients, families and local businesses through our nationwide branch network.

Marketing plays a critical role in how Consumer & Local Commercial grows: helping branches stand out locally, supporting advisers with engaging content, and making sure our brand shows up consistently and confidently across channels.

This is a genuinely varied marketing role where you'll be able to support our branches with their own local activity, as well as delivering centralised marketing campaigns and projects across all branches. You'll work across a range of media, producing exceptional content for brochures, leaflets, on and offline adverts, social media and client communications. Content that tells a story about how we offer a positively personal insurance service to our clients.

You’ll also act as the bridge between branches and our Centres of Excellence, making sure great local stories become scalable PR and engaging content for our monthly client newsletters.

If you want a role where you can plan, shape and deliver campaigns and content, influence stakeholders and prove that marketing and insurance can be anything but dull, this is it.

The role at a glance:

  • Broad generalist marketing role supporting campaigns and projects end-to-end
  • Mix of central and local marketing activity across multiple channels
  • Strong collaboration with branches, central teams and Centres of Excellence
  • Opportunity to apply social media skills within a wider marketing remit
  • Hands-on, fast-paced and highly collaborative

    • What you’ll be doing:

    Campaign & project delivery

  • Support the planning, delivery and evaluation of national and local marketing campaigns across C&LC.
  • Translate campaign briefs into clear, practical assets and guidance that branches can easily activate.
  • Support end-to-end campaign delivery, from briefing and asset creation through to launch and post-campaign evaluation.
  • Help manage multiple projects simultaneously, keeping delivery on track and stakeholders aligned.
  • Act as the conduit between branches and the Communications Centre of Excellence, gathering local stories, insight and assets, and shaping clear briefs for newsletters, blogs and PR, ensuring social insight and local context are reflected.

    • Social media & influencer strategy

  • Own and manage the C&LC social media presence across Facebook, Instagram, X, LinkedIn and emerging channels, proactively planning, creating and publishing engaging content that builds brand awareness, drives engagement and supports commercial goals.
  • Act as the go‑to social media partner for our branch network, coaching and supporting branches to improve the quality and consistency of their local activity.
  • Monitor social trends, cultural moments and competitor activity, turning insight into timely, relevant content.
  • Track performance, analyse results and share insight to improve future activity.

    • Stakeholder management & influence

  • Build strong relationships across the branch network, central teams and Centres of Excellence.
  • Confidently influence, challenge and push back when needed, offering clear rationale and solutions.
  • Balance central brand priorities with local flexibility and needs.

    • What we’re looking for:

    Experience & capabilities

  • Proven experience in a generalist marketing role, ideally in a B2C, retail or financial services environment.
  • Practical experience supporting marketing campaigns across multiple channels.
  • Solid social media experience, with confidence creating and managing content (hands-on execution required).
  • Experience working with multiple stakeholders and managing competing priorities.
  • Thrives in a fast-paced, changeable environment.
  • You must be based and have the right to work in the UK.
  • You must hold a full driving licence as regular travel to our branches is required as part of the role.

    • Skills that really matter

  • Exceptional copywriting — clear, punchy and human.
  • Strong stakeholder management, influencing and communication skills.
  • Excellent organisation, planning and project management.
  • Creative thinker with the confidence to bring ideas and challenge thinking.
  • Commercial awareness and curiosity about what drives engagement and results.
  • Confident using insight and data to inform decisions.
  • Proactive, self‑motivated and comfortable taking ownership.

    • Qualifications

  • Degree, CIM qualification or equivalent experience related to the role, such as marketing, communications or English.

    • Why you’ll enjoy this role

  • You’ll work on varied marketing activity, not just one channel.
  • You’ll gain exposure to national campaigns and local execution.
  • You’ll build strong relationships across branches and central teams.
  • You’ll develop as a well-rounded marketing executive within a supportive, collaborative team.

    • What do we offer in return?

    A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

  • Our successes have all come from someone brave enough to try something new

  • We support each other in the small everyday moments and the bigger challenges

  • We are determined to make a positive difference at work and beyond

    • Reasonable adjustments

    We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

    If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

    *Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

    Permanent
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