Marketing Manager

Marketing Manager focuses on develop and execute integrated marketing campaigns aligned with evotec’s commercial priorities and growth objectives.

What the role involves

• Develop and execute integrated marketing campaigns aligned with Evotec’s commercial priorities and growth objectives.
• Design multi-channel programs across digital and physical channels (web, SEO/SEM, email, social media, webinars, conferences, and events) to generate qualified pipeline.
• Supporting account-based marketing (ABM) initiatives that engage priority pharma and biotech accounts.
• Drive progression from awareness to commercial opportunities.
• Translate Evotec’s scientific capabilities into clear and differentiated value propositions and market narratives.
• Contribute to category narratives that position Evotec within integrated CRO–CDMO models and partnership-based R&D collaborations.

Skills and requirements

• Bachelor’s or Master’s degree in Marketing, Business Administration, Life Sciences, or a related field.
• 5+ years of B2B marketing experience in life sciences, biotech, CRO/CDMO, pharma, or healthcare sectors.
• Proven experience executing integrated marketing campaigns in complex, science-driven environments.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo).

Confirmed role details

• Quality marketing content including whitepapers, case studies, application notes, blogs, videos, and data-driven visuals.
• Ensure content aligns with the buyer journey and supports both brand visibility and demand generation.
• Lead acquisition to align marketing programs with commercial priorities and target accounts.
• Support funnel progression by tracking marketing leads, ensuring effective handover, and improving MQL-to-SQL conversion.