Marketing Measurement & ROI Manager

WorkAbout the Business is looking for a Marketing Measurement & ROI Manager, with the role focused on define a global, performance‑driven marketing measurement framework aligned to business outcomes such as revenue, customer growth, and ROI. It would suit someone who can bring warm, steady communication with children and families to the role.

Known job details

• Employer: WorkAbout the Business
• Additional detail: Additional staff or wellbeing benefits may be available.

Likely focus of the role

• Define a global, performance‑driven marketing measurement framework aligned to business outcomes such as revenue, customer growth, and ROI.
• Establish clear, consistent KPIs across the full customer journey for both visitors and exhibitors.
• Leading the development and governance of global marketing reporting, including dashboards, scorecards, and executive reporting.

Requirements mentioned

• Demonstrated experience in marketing analytics, performance measurement, or marketing effectiveness.
• Experience building and operating measurement frameworks in multi‑market or complex environments.
• Strong understanding of marketing performance metrics across channels and the customer journey.