Performance Marketing Lead

Performance Marketing Lead focuses on own performance media strategy across the uk and selected european markets.

What the role involves

• Own performance media strategy across the UK and selected European markets.
• Translate commercial and marketing objectives into paid social and paid search strategies.
• Leading hands-on activation, optimisation, forecasting, and pacing.
• Own allocation and performance of multi-million-pound media budgets.
• Brief clear, insight-led creative requirements based on performance data.
• Driving high-volume creative testing, continuously refreshing assets across formats, hooks, and messaging.

Skills and requirements

• Demonstrated multi-market experience, with UK and ideally across Europe.
• Experience managing large-scale media budgets.
• Extensive experience briefing and testing creative for performance, including high-volume creative testing.
• Additional European language skills are a bonus.

Confirmed role details

• Define KPIs and success metrics across channels and markets.
• Analyse funnel performance and media effectiveness to identify optimisation opportunities.
• Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals.
• Champion a strong test-and-learn culture.

Candidate fit

• campaign focus, commercial judgement, reporting confidence, and practical optimisation discipline

Additional role context

• Stream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries.