Product Lifecycle Marketing Manager

Product Lifecycle Marketing Manager focuses on develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products.

What the role involves

• Develop and implement lifecycle strategies and communication plans for product upgrades, conversion and retirement of products.
• Design and execute conversion strategies that guide customers from legacy to new products with minimal disruption.
• Develop marketing and communication plans to support product transitions, ensuring clarity and continuity for customers.
• Partner with Sales, Customer Service, and Digital teams to manage customer migration and minimize churn.
• Analysing product performance, market trends, and customer insights to identify opportunities for rationalization or enhancement.
• Driving portfolio simplification initiatives while maintaining brand equity and customer satisfaction.