Product Marketing Manager

Product Marketing Manager focuses on lead generation opportunities, ensuring alignment with brand identity and market opportunities.

What the role involves

• Lead generation opportunities, ensuring alignment with brand identity and market opportunities.
• Develop and refine account-based marketing (ABM) strategies that align with business objectives, product launches, and revenue targets.
• Partner with sales and other portfolio pillars to ensure strategic alignment on goals, messaging, and client engagement strategies.
• Driving forward planning efforts to ensure marketing strategies are proactive, data-driven, and designed to deliver measurable results.
• Provide actionable insights and recommendations to the Director of Commercial Marketing, sales teams, and other stakeholders to inform strategy refinement and decision-making.
• Develop and present regular updates to communicate marketing impact, campaign performance, and next-step recommendations.

Skills and requirements

• Proven experience in product marketing, with expertise in strategy development, KPI analysis, and data-driven decision-making.
• Strong ability to build cross-functional relationships, particularly with sales, brand, and product teams, to align shared goals.
• Exceptional analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Interest in applying advanced tools, such as AI, to enhance marketing strategies and improve lead generation.

Confirmed role details

• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more.

Additional role context

• Build strong relationships with sales teams and other portfolio pillars, including attendee marketing and content & audience teams, to ensure alignment on shared goals.
• Ensure that the commercial value proposition is effectively communicated across all touchpoints, from digital communications to Onsite experiences.
• Use data insights to shape long-term marketing strategies that drive client engagement, retention, and revenue growth.