Sales Director EMEA

The Sales Director EMEA position in Manchester and requires frequent travel centres on driving commercial transformation initiatives including BOD, lifecycle revenue models, channel modernization, and customer segmentation refinement. It would suit someone who can bring handling account-by-account responsibilities with consistency and care to the role.

Why this role may suit you

Substantial understanding of complex B2B sales cycles and negotiation techniques, consultative and solution selling. This role is based at Armstrong’s headquarters in Manchester and requires frequent travel (approximately 80%) across the UK/CE/MEA region.

What you would be doing

Driving commercial transformation initiatives including BOD, lifecycle revenue models, channel modernization, and customer segmentation refinement. Leading a matrixed team of senior sales leaders across UK, Europe, and MEA, ensuring operational alignment, strategic clarity, and commercial performance. Use Armstrong’s sales process and value tools to present sustainable solutions that deliver energy efficiency and long-term savings.

The working style that fits

Handling account-by-account responsibilities with consistency and care. Strong professional approach.

What you need

• Substantial experience in industry-related direct sales including HVAC and/or vertical markets, particularly in solution and value-based sales.
• Substantial experience in tracking and sales reporting through CRM and other tools.
• Substantial progressive commercial leadership experience, including significant experience in managing regional sales leaders across EMEA or similarly complex international territo.

Practical information

• Deploy a consistent sales management and governance framework across the region—covering pipeline hygiene, forecast accuracy, pricing integrity, and contract controls.
• Champion adoption of CRM, sales enablement, and analytics tools to increase visibility, performance, and accountability.
• Define and execute regional business development plans for strategic accounts, channel partners, and aligned to decarbonization and infrastructure renewal.
• Oversee the Armstrong sales process to sell the full suite of offerings, emphasizing value-based selling to highlight customer-specific outcomes and benefits.