Senior Digital Analytics Consultant

Senior Digital Analytics Consultant focuses on developing a sharp, operational expertise about web analytics and media-buy topics.

What the role involves

• Developing a sharp, operational expertise about web analytics and media-buy topics.
• Occasional travel possible, when safe to do so, within the UK or abroad.
• Educated to degree level.
• 3+ years experience in activation of marketing campaigns (Paid Search/ Programmatic Display/ Paid Social) across both Brand and Performance strategies.
• Hands on experience working directly with various advertising technologies (DV360, Google Ads, Campaign Manager, Search Ads 360, Meta Ads Manager etc).
• Knowledge and track record of creating/ deploying cross-channel strategies, activating media tests and audience-led marketing programmes.

Additional role context

• These projects will be driven by client objectives relating to data collection, customer acquisition, UX, Onsite conversion optimisation and media-mix optimisation.
• During these projects, you will contribute to promoting a customer-centric vision of digital marketing, based on the systematic and methodical use of data to support decisions.
• Report to a Project Lead and work alongside other Consultants, Tracking Specialists, Cloud Engineers and Innovation Experts.