Senior Marketing Data Analyst to support the Salesforce Marketing Cloud Marketing Analytics initiative

Senior Marketing Data Analyst to support the Salesforce Marketing Cloud Marketing Analytics initiative focuses on our client is seeking a senior marketing data analyst to support the salesforce marketing cloud (sfmc) marketing analytics initiative.

What the role involves

• Our client is seeking a Senior Marketing Data Analyst to support the Salesforce Marketing Cloud (SFMC) Marketing Analytics initiative.
• Analysing marketing and customer data to identify patterns, completeness, and quality concerns impacting campaign execution and reporting.
• Profile datasets and document business rules, definitions, and data requirements.
• Collaborate with business and technical stakeholders to clarify data sources, flows, and governance priorities.
• Supporting development of marketing data governance documentation and practical reporting artefacts.
• Support issue resolution ensuring consistency across SFMC data environments.

Skills and requirements

• Data analysis, reporting, SQL, Excel, BI, or dashboard experience may be required.

Candidate fit

• analytical judgement, accuracy, stakeholder communication, and careful data handling

Additional role context

• Work cross-functionally to align business and technology stakeholders on data governance and operational readiness.
• This engagement represents a priority initiative within the client’s data modernization program.