Social Media & Digital Coordinator

Social Media & Digital Coordinator focuses on plan and optimise campaigns, search activity, content, or channel performance according to the role focus.

What the role involves

• Plan and optimise campaigns, search activity, content, or channel performance according to the role focus.
• Use reporting, audience insight, and performance data to guide improvements.
• Supporting the E-Com and Creative teams, as well as our PR agency, to deliver compelling digital narratives for the two brands.
• Respond to direct messages including general inquiries and post comments Review analytics, creating reports on key metrics.

Skills and requirements

• Creation, execution, and optimisation of paid digital campaigns.
• Updating website content, including homepage and landing pages, in line with the brand communication calendar.
• Email marketing support, including campaign setup, content creation, scheduling, and performance tracking.
• Liaise with the PR Agency to track the effectiveness of the influencer gifting program.

Candidate fit

• 2-3 years experience in social media and digital marketing in a similar role.
• Social media savvy with a strong sense of aesthetic and attention for detail.
• A strong understanding of cultural trends inclusive of fashion, media, music and art.

Additional role context

• Execute a results-driven social media strategy in order to increase followers and engagement.
• Writing copy for the Sister Jane and Ghospell social media accounts in line with the brand’s tone-of-voice.