Technology & Competitive Solution Marketing Manager

This Technology & Competitive Solution Marketing Manager opportunity is built around partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, accou. It would suit someone who can bring strong professional approach to the role.

Where ownership sits

Connect with Product Marketing Teams to articulate the strengths of IFS’s solutions in your aligned industry. Collaborate with IFS’s competitive intelligence team to articulate a succinct route to market message.

What the role carries

Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs – providing key insights into methods of execution, accou. Ownership and accountability for your aligned section of the website – working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey. Design and manage production of high value short and long form content - including advertising, direct mail, event toolkits, digital content, webinars and social media messaging -.

What helps the work land well

Strong professional approach.

What the role depends on

• Undergraduate degree, ideally with a focus in Marketing, Engineering, or a related business field (or relevant training/experience).
• Understanding of online marketing platforms and how they can be used effectively to source, nurture and accelerate prospect’s sales journeys.
• Analyze, monitor, measure, and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue, qualified sales leads, campaign performance. Share a pe.

Practical details

• Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFS’s GTM and fulfil pipeline requirements.
• Additional detail: Training or development support may be provided.

Job details

• Benefits mentioned: Training